Graphic Designer and Brand Communication Strategist
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Client: Joe Boxer Corp
Project Title: Collateral and Advertising Design
Role: Consultation and Creative Design
About: Based in San Francisco, California, Joe Boxer Corp was a leading designer and manufacturer of men’s, women’s and children’s apparel as well as home and licensed product lines. Therese was engaged on numerous marketing collateral design projects, and most notably for the company's national print advertising campaign promoting the full range of products.
Awards: Print Magazine Regional Award
Client: MessageMakers
Project Title: Branding
Role: Brand Strategy, Consultation and Creative Design
About: MessageMakers, located in Lansing's Old Town, determined to reconsider its brand in 2008. Therese was engaged to work with the MessageMakers team in developing a design architecture, positioning language, and new identity system to reinvigorate the highly respected marketing and communications firm. messagemakers.com
Awards: The new branding system was recognized with a Silver ADDY in 2009.
Client: Trio Vintners
Project Title: Branding
Role: Brand Strategy, Consultation and Creative Design
About: Trio Vintners was founded in Walla Walla, Washington in 2006. Therese was asked by the owners to develop the brand identity for the winery launch, design a complete wine packaging system, marketing collateral materials, and business forms. Therese continued creative design services for Trio Vintners through 2010, evolving the brand's visual design impact over many subsequent wine releases.
Awards: The Trio Vintners brand identity system received Gold and Silver ADDY's in 2008.
Client: Project FIT: Michigan State University's College of Communication Arts and Sciences, Department of Advertising and Public Relations
Project Title: Branding, Advertising and Collateral Design
Role: Consultation and Creative Design
About: Project FIT was a collaboration between three Michigan State University colleges, funded by Blue Cross/Blue Shield of Michigan. The study focused on five pilot schools – located in the Grand Rapids School District – as well as surrounding neighborhoods. Therese was engaged to lead integrated design strategy with nutritionists, public relations specialists, community advocates,and kinesiologists to develop communication materials for schools, families, and community. Therese designed a POS system promoting healthy food choices for use at independent, corner store markets in low-income neighborhoods, learning tools for educators in participating classrooms, and communication templates for field researchers and specialists.
Awards: 2012 Gold ADDY
Client: Lansing Community College
Marketing + Design Department
Project Title: Environmental Graphics
Role: Consultation and Creative Design
About: The Lansing Community College Marketing + Design Department required environmental graphics to help define relocation of the department. Therese was brought in to design wall graphics and way finders, from elevator, down hallway, and into offices. Through bold use of photography and type, Therese created new space and fully integrated the creative efforts of the department.
Client: Michigan State University
International Business Center
Project Title: Collateral Design
Role: Consultation and Creative Design
About: The International Business Center is located in The Eli Broad Graduate School of Management at Michigan State University. Therese was first engaged to design and produce the IBC's annual report in 2009, and continues to provide design and visual communications consultation on a variety of projects.
Awards: 2010 Gold ADDY and Silver Regional ADDY.
Client: Michigan State University
Office for Inclusion and and Intercultural Initiatives
Project Title: Project 60/50 Identity development and implementation
Role: Strategy, Consultation and Creative Design
About: To commemorate the 60th anniversary of Brown v. Board of Education and the 50th anniversary of the Civil Rights Act of 1964, MSU's Office for Inclusion desired to launch a year-long, campus and community-wide initiative promoting conversations on human and civil rights. Therese was engaged to name the initiative, design an identity system, including supportive language, provide strategy on event implementation, and develop a 'Conversation Kit' to be used by participating entities on - or off - campus for events and community engagement. The resulting high-profile Project 60/50 has been widely acclaimed and has received commendation from MSU's President, local and national leaders.
Awards: 2015 Gold ADDY
2014 Bronze ADDY
Client: Michigan Human Trafficking Task Force
Project Title: Identity and support materials
Role: Consultation and Creative Design
About: The Michigan Human Trafficking Task Force was founded at Michigan State University over ten years ago. It is a collection of 90 agencies across the state all working to end human trafficking through education and collaboration between agencies.
Client: Go Wine!
Project Title: Brand and Product
Design Development
Role: Consultation and Creative Design
About: Go Wine! Design exploration for product development. Therese was asked to explore design and packaging for product development purposes of a new big box wine product.
Client: MSU Community Music School
Project Title: Encore: Celebrating 20 Years!
Role: Consultation and Creative Design
About: MSU Community Music School celebrated its 20th Anniversary in 2013. Therese was brought in to design invitations to the gala, a commemorative brochure, and signage.
Client: Episcopal Diocese
of Western Michigan
Project Title: Diocesan Profile
Role: Consultation and Creative Design
About: The Episcopal Diocese of Western Michigan launched a search for their 9th Bishop. To publicize the position, Therese was asked to create an online Diocesan Profile brochure.
Client: GESA Power House Theatre
Project Title: Branding
Role: Brand Strategy, Consultation and Creative Design
About: The historic Power House House Theatre, located in in Walla Walla, Washington, engaged Therese in a brand augmentation project after signing a 'naming grant' with GESA Credit Union. Therese resolved and implemented the union of two brands into one cohesive graphic identity, as well as to provide GESA Power House Theatre with a brand style guide to consult for marketing and communication campaigns.
Client: The Mac Stores / Computers Stores Northwest
Project Title: Branding
Role: Consultation and Creative Design
About: The Mac Store operates as the largest independently owned reseller of Apple products in the Pacific Northwest. The retailer engaged Therese to design branding for a customer loyalty program for all retail stores. Charged with incorporating the Apple trademark as business strategy, Therese designed a "look and feel' for the program, called iCare, that would also stand apart from Apple Inc, resulting in a successful roll out to thousands of loyal Mac Store customers in both Oregon and Washington states.
Awards: 2015 Bronze ADDY
Client: MSU African Studies Center
Project Title: Year of Global Africa
Role: Brand Strategy, Consultation and Creative Design
About: The Year of Global Africa is the university-wide initiative at Michigan State University for the 2018-2019 academic years. MSU has long ties to Africa. This initiative highlights those relationships from the past and the current partnerships throughout all facets of the university. globalafrica.isp.msu.edu
